Everyone should have the ability to dine at a restaurant of their choice should they feel hungry- however many people who suffer from diseases such as celiac disease which make them allergic to gluten find it extremely difficult to find restaurants which actually provide a gluten-free menu. These customers constantly have to walk away from restaurants, even though they are willing to pay good money to eat there.
The Gluten-Free sector was worth around £136m in 2015, that’s up 229% in 10 years & is forecasted to be worth £519m by 2016, as more people are being diagnosed with gluten intolerance or coeliac disease- or just want to eat more healthily.
So why aren’t more restaurants creating a gluten-free menu to cater for the masses? 1 in 100 people in the UK have been diagnosed with celiac disease alone and research shows that people with the condition and the family and friends they eat out with at restaurants are worth a potential £100 million to the industry. Also, research shows that 74% of people who eat gluten-free would eat out every 2 weeks if a gluten-free menu was available.
Rather than seeing gluten-free customers as a hassle- think about how your restaurant could stand out from the crowd by catering for people who many establishments do not cater for, and also think about the money that could be made for your business. With a couple of small changes it is possible to put a gluten-free twist on many of the classic dishes that your customers will love.
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